Week 2 Part A: Communication Between Business and Consumer

 Social Media has given consumers around the world the most powerful voiced they’ve ever had. 

It replaced business cards. Nowadays, companies can no longer afford to ignore their customers specific needs or complains when complains can easily be posted in public. Social media also allows businesses to build more meaningful relationships and get to know consumers better. It forced companies to think about how they can be transparent and responsive. 

I don’t often share reviews of a certain product or business, but if I would do, I have to make sure it will be a constructive reviews to help businesses improve their products and to help other customers get a clear idea of the product before purchasing it.

If it was my business or for my future business, I know how important customer reviews are in marketing and branding,  whether it is negative or positive. I will handle reviews appropriately to help build trust and loyalty. This way, people know someone is actually listening. I would use notifications so I know whenever a review is submitted, I understand that sometimes costumers get frustrated when they take time to write something and it’s ignored.

 I will apologize for my mistakes, clarify product information and I will always give time to thank customers for taking time leaving a feedback. I may sometimes address a situation privately, but I will still publish a response that I am contacting the costumer by email or phone the way people can see that I take the problems seriously.

Product reviews on social media is very important to businesses. It can help us understand our products because no matter how you knew your products, customers still noticed things we never had and I’ll take it as ideas for improvements.