Week 8 Part B: Your Instagram Hashtag Use

I’m using #childcare, #daycare, #earlyeducation, and #earlylearning. I just based these hashtags on what type of business I have, in that way this will help people search my business. Some of these hashtags are also common in most of the childcare providers, I’ve found some from the different business that I visited during our last activity.

To be honest, I wasn’t that active in my social media pages during the spring break. My apology. It wasn’t my intentioned, I was not feeling well on some days during the week but thanked God I’m feeling better now.  

 

My business is not real yet, as of the moment I am feeling so hesitant of posting anything on my page too. I have to be careful on the choice of photos online and make sure I won’t violate any copy rights of the original owner. I can’t also use any pictures I have from my previous work or any childcare facilities I have visited. If this business is real, I would probably take lots of pictures and videos and update my business every day.

 

I enjoyed and thankful for this exercise. I gained more ideas from the other businesses related to my field. I feel great that I learned about the use of Hashtags. Before, I don’t really know specifically how helpful it is for your page to be visible for other users. Lastly, using hashtags also let you know what makes your business the better choice.

Week 8 Part A: How to Expand Your Reach on Instagram by Using Hashtags

I visited some Instagram pages of the different businesses that are also related to my business field. These are few of them:

Business Name	No. of Followers	#Hastags	How often do they Post?/ Recent Post	Average # of likes per post.
Littlehandsgroup FamilyDaycare	1,757	#littlehandsgroupfamilydaycare	at least 1/day - 22hrs ago	31 (1.8%)
WheeCare_Daycare	3,855	#funeducationalactivities #Wheecaredaycare	2-3 times/ week  2hrs ago	34  (.88%)
Buzy Kids Daycare	1,955	#buzykids	2-3 times a week/ - 23hrs ago	24 (.12%)
LittleAngelDaycare	423	#Funlearning, #daycare	2-3 times/day -20 hrs. ago	15 (3.5%)
B & J Wonderland DayCare	5,783	#1HomebasedDaycareinWAHI	at least 1/day -9 hrs.ago	51 (.88%)

Based from my research, Instagram is also a great way of expanding your business's  reach and engagement with your costumers. With this platform, any one can use this marketing tool at  no cost. Instagram's social media presence currently brings to over one billion active users and because of this, a huge possibility that we you can increase your business or products visibility no matter what size is your business.

Instagram makes businesses build their brand identity, trust, and credibility. Furthermore, I realized that when sharing photos and video or even IG stories, it will is also good to share behind the scenes insights or for daycares, when children are doing their activities etc.

Daycare/childcare businesses have more followers, but only has few engagement on their page. Some of the reasons maybe because daycare centers used an all in one software app that updates parents everyday about their child's activities in the center plus anybody can't just post pictures of the kids online without permission from their parents.

Some businesses on Instagram uses "Hastags". Using hastags helps increase your visibility. To be honest, I'm still undecided on what's the hastags could I use for my business that would help my business identity different and more searchable from my competitors.

Few things I've learned from this activity; it helps when you post or update your social media account at least once a day. Replying to any comment would increased the post engagement. Using "Hastags" helps develop interest in my social media accounts. Hastags also helps categorize your post for your audience and make your content viewable plus it allows you to engage with a specific community.

Week 7 Part A: Get Visual with Instagram - Let a Picture Tell the Story

Here are some Instagram pages that I followed and commented:

John Barnett/https://www.instagram.com/audience_engagement_solutions/ 

Eric tangedal/ https://www.instagram.com/duncentralofficial/

Natasha Flaherty/https://www.instagram.com/flahertyscarpelli/

Ty Morissette/https://www.instagram.com/fst.support/

Caleb Sanchez/https://www.instagram.com/wulv_media/

 Sydney Garner/https://www.instagram.com/_sydneysapothecary_/

Anthony McCarthy/https://www.instagram.com/thealibibrewingco/ (Links to an external site.)

 Sue Godwin/https://www.instagram.com/unconditionallovecatanddog/

Haruka Yamaguchi/https://www.instagram.com/beautifulni_healthyni/

 (Links to an external site.) 

Week 6 Part B: Creating and Scheduling FaceBook Posts

 

The most important thing that we could ever do on business on our Facebook business page is to have a really clear  content marketing plan. Everything that is supposed to be happening in your Facebook page is happening for a various reason. 

Scheduling a post in Facebook business page is also a great tool to be organized. I'm so glad that I've learned to use this tool and it will surely help me, especially if I needed to do an advanced planning for my future posts.

The content on my post might not be that interesting to my viewers because I'm still learning and enhancing my skills in this kind of social media platform especially, on how to make a great post.  But I know it will help increase my Facebook post reach and engagement from my audience, the more engagement  I received on my post, the more Facebook people will show my post too and expand my reached. 

 I would love to post more on value-based content than a promotional. Either, educating, entertaining or even inspiring my audience. Like me, I am also interested in reading different educational and inspirational posts. Choosing the right content to post is also an opportunity to get more engagement of your Facebook business page.

Week 6 Part A: Engaging Your Customers - FaceBook Strategy

Here are some Facebook Pages that I Liked as my Facebook page:

City of Oceanside Public Library 

https://www.facebook.com/City-of-Oceanside-Public-Library-1410852695634833

Oceanside Unified School District

https://www.facebook.com/OsideUSD

 

City of Oceanside Parks and Recreation

https://www.facebook.com/oceansiderec

 

The YMCA 

https://www.facebook.com/YMCA

The Local Moms

https://www.facebook.com/TheLocalMoms

 

New Parent Support Program

https://www.facebook.com/FFSC-Sigonella-New-Parent-Support-Program-238536526168192

 

Fleet and Family Support Center San Diego

https://www.facebook.com/FFSCSD

 San Diego Military Family Collaborative

https://www.facebook.com/sdmilfam

 

San Diego Children's Discovery Museum

 https://www.facebook.com/sdcdm

The reasons why I chose to like these  Facebook pages because I believe this is one important way to give my business an opportunity for content and social media marketing and for making other industry and other target market aware of my page. With this, it would also help increase the reach, engagement and interaction plus my business will have the competitive edge to gain more customers. 

Choosing these pages to like, gives me high hopes that one day, my business page would be visible to those who followed and liked them, aside from that, it would create a lot of potential customers to my business.

Week 5 Part B: Learning about FaceBook Data Collecting

Post Reach & Post Engagement

 

Post reach is important because it helps us track the number of people saw our specific post in different viewers newsfeed. For instance, if we are doing a lot of posting on Facebook but we don’t have strong “post reach” that means nobody is seeing our content that is why post engagement is also a very important. It is  one metric Facebook looks at, when to determine where to show our post in different people’s page. The more engagement also means more chance to connect to other people.

I've learned that putting a lot of effort in posting our content on our Facebook page clearly means we want more people to see it. Meaning, it is important to show reactions to our post, likes, comments, shares because these will help our post be seen by more people.Asking our family or friends to like or react to our post is a very big help for us to have strong reach. Maybe considering about doing boosting, page ads might help us get more reach and increase post engagements as well in the future.

Facebook remains one of the most important channels for marketers today and it is vital to understand what are the factors for successful Facebook business page. Facebook Insights helps us serve customers better by helping businesses understand how people engaging with our page, view metrics about our page's performance. And learn which post have the most engagements and views when audience is on Facebook.

 

Facebook Page  that I commented:

CateredCookbooks

https://www.facebook.com/Unconditional-Love-Cat-and-Dog-Shelter-of-San-Diego-Class-Assignment-103072155169393/?view_public_for=103072155169393