Week 8 Part A: How to Expand Your Reach on Instagram by Using Hashtags

I visited some Instagram pages of the different businesses that are also related to my business field. These are few of them:

Business Name	No. of Followers	#Hastags	How often do they Post?/ Recent Post	Average # of likes per post.
Littlehandsgroup FamilyDaycare	1,757	#littlehandsgroupfamilydaycare	at least 1/day - 22hrs ago	31 (1.8%)
WheeCare_Daycare	3,855	#funeducationalactivities #Wheecaredaycare	2-3 times/ week  2hrs ago	34  (.88%)
Buzy Kids Daycare	1,955	#buzykids	2-3 times a week/ - 23hrs ago	24 (.12%)
LittleAngelDaycare	423	#Funlearning, #daycare	2-3 times/day -20 hrs. ago	15 (3.5%)
B & J Wonderland DayCare	5,783	#1HomebasedDaycareinWAHI	at least 1/day -9 hrs.ago	51 (.88%)

Based from my research, Instagram is also a great way of expanding your business's  reach and engagement with your costumers. With this platform, any one can use this marketing tool at  no cost. Instagram's social media presence currently brings to over one billion active users and because of this, a huge possibility that we you can increase your business or products visibility no matter what size is your business.

Instagram makes businesses build their brand identity, trust, and credibility. Furthermore, I realized that when sharing photos and video or even IG stories, it will is also good to share behind the scenes insights or for daycares, when children are doing their activities etc.

Daycare/childcare businesses have more followers, but only has few engagement on their page. Some of the reasons maybe because daycare centers used an all in one software app that updates parents everyday about their child's activities in the center plus anybody can't just post pictures of the kids online without permission from their parents.

Some businesses on Instagram uses "Hastags". Using hastags helps increase your visibility. To be honest, I'm still undecided on what's the hastags could I use for my business that would help my business identity different and more searchable from my competitors.

Few things I've learned from this activity; it helps when you post or update your social media account at least once a day. Replying to any comment would increased the post engagement. Using "Hastags" helps develop interest in my social media accounts. Hastags also helps categorize your post for your audience and make your content viewable plus it allows you to engage with a specific community.